Email Best Practices for SaaS

If you're working in SaaS, you know that email is a crucial tool for staying connected with your customers. Whether you're sending a transaction confirmation, a behavior-triggered reminder, or launching a marketing campaign, each email contributes to the overall customer experience and to your sender reputation. These guides walk through the patterns that keep your audience engaged and protect your deliverability.

Guides

• Double Opt-In — Why confirming new subscribers protects your list quality and deliverability, and how to put it in place.
• Unsubscribe and Pause Subscription — Making it easy to leave, and offering a pause instead of a full unsubscribe, lowers spam complaints and keeps your list healthy.
• DMARC for SaaS — Rolling out DMARC as a SaaS team that sends through third-party providers, from a monitoring-only policy to full enforcement.

We'll be adding more insights regularly.